Holeder Earphone

This earphone designed by Yoonsang Kim certainly caught a lot attentions. I found there are alot blogs have posted it. I like the shape is very simple and elegant, also functions to loop together around the neck when not in use. But I am not sure whether it is comfortable for the ear. it just doesn't look comfortable in the picture. Not sure about the shape as a "Question Mark" or "P" as some blogs mentioned. I don't think those are really relevant to the overall design. Via Yanko Design